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09 Dec 2024

Mattel Wicked Dolls Packaging Mishap

Mattel Wicked Dolls Packaging Mishap

Image courtesy of Wicked

According to tabloid news, Mattel, a Doll manufacturer, mistakenly printed Wicked Pictures on its doll packages instead of Wicked Movies.

In a normal scenario, this would have been an omission error, but in this particular case, it is far from it. This is particularly because Wicked Pictures is an adult content site, and Mattel’s dolls are created for a target consumer base below the age of 18.

Now, I am sure some of you are only just finding out how different Wicked Movies and Wicked Pictures are. Apparently, Mattel, the toy company behind Barbie Dolls, misprinted the wrong address in an attempt to promote the upcoming movie adaptation of L. Frank Baum, an award-winning Musical featured on Wicked Movies. The affected Dolls featured the characters of Cynthia Erivo and Ariana Grande.

Mattel has since apologized for the misprinted address affecting their Dolls supply across the U.S. According to the company, they deeply regret the unfortunate error and have taken immediate action to fix it. For starters, they pulled the affected merchandise from online stores and retailers such as Target. They also advised the consumers who had already purchased the dolls in the affected packaging to discard the packaging or obscure the link in question.

Now, two things happen in this kind of scenario. Some consumers let you off the hook while others come hard at you for accepting the mistake, and unfortunately, this is proving to be the case for Mattel.

Despite their attempts to fix the situation, Mattel is being sued for printing a pornographic URL on the packaging of a special-edition Wicked Dolls meant for minors. The class-action lawsuit spear-headed by a South Carolina resident is based on the fact that her young daughter visited an X-rated website that had nothing to do with the doll. The scenes on the platform are termed as ‘hardcore, fully nude images depicting actual intercourse.'

When the plaintiff’s daughter showed her the images, she was very shocked by what she saw. Therefore, she said that had she known that the product was defective in such a manner, she wouldn’t have bought it for her minor. For this very reason, she insists that she and her daughter suffered ‘emotional distress’ and the company didn’t offer any form of compensation, let alone a refund for the doll.

Now, I don’t know what you all think about this, but I think mistakes happen, and that’s just part of life. At least according to Universal's chief marketing officer, Michael Moses, the sales for the musical show were not affected with a sale of $735 million locally and globally since the debut. Regardless, the real question is, does this incident really affect the fans' desire to watch the movie or the minor’s experience with the dolls?

Well, I can’t help but wonder whether Wicked Pictures is also laughing all the way to the bank due to increased subscriptions as a result of all the free, innocent marketing they have received. But I think it is probably wise for them not to address the issue lest they make it worse than it already is.

Posted by Dadson

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